As part of Porchlight’s collaboration with IGA, we were asked to develop quarterly marketing strategies accompanied with seasonal messaging and graphics. We developed a signage standard that evolves through the seasons while maintaining the recognizable IGA look. This project relied heavily on photo sourcing and art direction to make the signs come to life.

Completed for a client of Porchlight, MSI Surfaces, to supplement their internal design efforts. The project includes fresh email templates for their various branded messages, static and animated social media ads and a set of videos that showcase the trends the brand will highlight in 2022.

For the IGA proprietary packaging I worked with my team at Porchlight to develop and implement a packaging brand design and strategy. For the next two years I oversaw the consistency of brand implementation across hundreds of skus. As part of this project I coordinated with the client, printers, product suppliers and a photographer to facilitate the package production.

At the Phillip and Patricia Frost Museum of Science I was responsible for compiling and cataloging the imagery for their newly built and rebranded website in addition to other design projects like collateral documents, tickets and shirts for the summer program.

The branding for That Flippin Girl was intended for a young adult audience with a modern farmhouse design influence. The logo and website were developed with a modern and on-trend look and feel.

Between Two Oceans is an exhibit focusing on the Panama Canal. It was hosted by the University of Florida's George A. Smathers Library Library. The project included creating a catalog for the exhibit containing images and information of the artifacts, as well as stand up banners for the exhibit space.

While working at TRINDGROUP, we slowly designed new collateral assets for our client Heartland Catfish Company, meant to adjust their brand identity to be lighter and brighter to reflect their new brand messaging as a fresh, healthy choice.

Silver Ships was in need of updated trade show collateral pieces that focused on their distinct product lines. A design was developed that made the boat hull the hero. Each boat series in the collateral piece has unique characteristics that can now be visually referenced in the header.

Every Gator Counts is a campaign through the U Matter, We Care program created by the University of Florida's Dean of Students Office. Throughout the year many promotional and informational items need to be created to inform the university's campus about the program. 

For this class project I wanted to showcase what makes Civilization a unique restaurant, and reflect that in this new design. This restaurant not only offers a full vegan menu, but for all vegan and non-vegan food, they use organic ingredients and strive to source all ingredients locally. I wanted this branding to be whimsical, like the restaurant ambiance, while also showing the rustic nature of the building, and the naturalness of the ingredients.

The “Travel to the Jurassic Period!” ad campaign plays on the idea of the journey of the dinosaurs as they make their way to the new dinosaur theme park, much as park attendees will be transported through time during their visit. Ready to travel with his suitcase, the dinosaur’s luggage tells a story of where he has been and where he is going. Across the campaign images you can see the Brachiosaurus travel through time, from the fern-filled Jurassic Period, to the age of trains, and finally to the modern day road.

This book series was inspired by the work of three famous graphic designers and artists that have created well known album covers. From each artist I chose one element and one animal that I felt described their work. Each book cover contains the CD that artist designed for as the focal point, and if purchased as a set would be accompanied by matching stickers and branded guitar picks. 

This page contains excerpts of animations and video edits compiled from various clients.