Test test test test I want these to not be scrolls

As part of Porchlight’s collaboration with IGA, we were asked to develop quarterly marketing strategies accompanied with seasonal messaging and graphics. We developed a signage standard that evolves through the seasons while maintaining the recognizable IGA look. This project relied heavily on photo sourcing and art direction to make the signs come to life.

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For the IGA proprietary packaging I worked with my team at Porchlight to develop and implement a packaging brand design and strategy. For the next two years I oversaw the consistency of brand implementation across hundreds of skus. As part of this project I coordinated with the client, printers, product suppliers and a photographer to facilitate the package production.

How do you bring a unique perspective to B2B marketing? Work with a partner that is willing to experiment.

While working with Yellowbrick we asked ourselves how to break the norm of SaaS visuals while still telling the story of product benefits. Through themed campaigns we managed to make cloud data interesting with tongue-in-cheek humor.

Work was produced for Yellowbrick as a client of Refine Labs.

Completed for a client of Porchlight, MSI Surfaces, to supplement their internal design efforts. The project includes fresh email templates for their various branded messages, static and animated social media ads and a set of videos that showcase the trends the brand will highlight in 2022.

Every Gator Counts is a campaign through the U Matter, We Care program created by the University of Florida's Dean of Students Office. Throughout the year many promotional and informational items need to be created to inform the university's campus about the program. 

The branding for That Flippin Girl was intended for a young adult audience with a modern farmhouse design influence. The logo and website were developed with a modern and on-trend look and feel.

While working at TRINDGROUP, we slowly designed new collateral assets for our client Heartland Catfish Company, meant to adjust their brand identity to be lighter and brighter to reflect their new brand messaging as a fresh, healthy choice.

Silver Ships was in need of updated trade show collateral pieces that focused on their distinct product lines. A design was developed that made the boat hull the hero. Each boat series in the collateral piece has unique characteristics that can now be visually referenced in the header.

At the Phillip and Patricia Frost Museum of Science I was responsible for compiling and cataloging the imagery for their newly built and rebranded website in addition to other design projects like collateral documents, tickets and shirts for the summer program.